OMEN Demand Creation

Campaign to generate awareness of the OMEN 16 laptop. A series of contents were generated with influencers where the contents were intervened in post production with 3D generated environments and humor.

Platform: TikTok

Problem
Becoming a relevant brand among the gaming and content creator audience for OMEN.

Goal
Create content with influencers that highlights the benefits of the laptops in authentic and non-hard sell manner.

Insight
The influencers' personality combined with the creation of 3D environments can synergize to highlight the product.

Solution
A series of content created with influencers' acting, showcasing a laptop's benefit, and reinforcing the idea through the generation of 3D environments.

Influencer: Cupahnoodle
OMEN Squad Member
Followers: 3,55 K

Influencer: Jake_theviking
Content Creator
Followers: 3,2 K

Influencer: Uminokaiju
Content Creator
Followers: 5,26 K

RESULTS

Engaging content that organically attracted the audience to comment and enjoy what the influencers posted on their social media platforms.