MAFER
“Historias de Navidad que nos unen”
Campaign for the Posadas and Christmas season to promote Mafer snacks on digital platforms and TV.
Productions Company: Onírica films
Platforms: YT/ FB / TV
Goal
Objective: Objective: Create a strong brand connection with the holiday season, making Mafer the go-to choice for festive December celebrations.
Problem
In a season where people gather to eat and celebrate, the Mafer brand is not yet strongly associated with these occasions
Insight
Appetizers are the best company to set off the occasion during celebrations.
Solution
Creation of captivating content by incorporating brand elements and linking them to emotional moments of the season.
INSIGHTS & LEARNINGS
Relevance in the season · Brand Engagement · High performance on platforms
RESULTS
A highly successful campaign resonated with audiences across digital platforms and television. We achieved an emotional connection and brand value in this campaign as well.