Aeroméxico “Its pronounced Aeroméxico”
A campaign to create awareness of Aeromexico Airlines in European countries. Content adapted in English, French and German languages.
Productions Company: Studio Aureo / The maestros
Platforms: FB / YT / IG
Problem
Aeromexico airline is not recognized in the European market.
Goal
Generate awareness in European countries to establish the airline's presence in the European market.
Insight
The airline's name can reveal its origin and provide context about who they are.
Solution
A campaign that establishes brand presence throughout its execution, leveraging the fact that the European audience may not even know how to pronounce the brand
RESULTS
A visually distinctive campaign breaking away from the typical category stereotypes. Using the content hero as a starting point, we created assets that amplified the brand's awareness message in English, French, and German languages.