#EligeBrillar con @HP_Chile

Generate a positioning campaign in Chile for the PS Premium line: Spectre x360, empowering this through influencers according to the brand segment: creative and aesthetic people, who demand a high capacity in their technological devices, to be able to express their ideas. It is then that the concept #EligeBrillar arises, connecting with the audience with content that inspires them, where the influencer shared something more than an experience of using a technological tool, immersing the viewer to his world showing everything that made him have this moment to shine and work on a new creative project.

Platform: Instagram

Problem
Connect with the Chilean audience with relevant content in a category increasingly saturated with competitors in technological equipment.

Goal
Generate a highly organic, creative and aesthetic campaign with the objective of generating awareness and traffic to landing pages.

Insight
HP laptops are versatile tools that adapt to the way you create without limits. So you will always shine in whatever you do.

Solution
We will connect with our target in the places where they naturally are, inspiring them to choose the tools that stimulate their creation.