Grey Goose Espresso Martini
A digital campaign to launch a new vodka cocktail "Espresso Martini". It was carried out a plannified shooting in Hotel Four Seasons Mexico City to get video and photo content.
Platforms: Facebook / OOH
Problem
Attract people to discover the new Grey Goose cocktail through social media platforms.
Goal
Motivate people to try this cocktail and visit official places like the 4 Seasons hotel where it is prepared.
Insight
By showcasing the beverage preparation and the aesthetics of the place, we can motivate people to try it.
Solution
A positive and organic audience response was generated, with comments and shares on the social media content.
RESULTS
A positive and organic response was generated from the audience, with comments and shares on the social media content.