Creative & Art Director
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OMEN Holiday Campaign US

 

OMEN by HP Holiday Campaign US

HP wants to launch a product campaign during the holiday season that drives sales of OMEN products at Best Buy in United States.

Film Director: HEINZ KOBERNIK
Platforms: Youtube / Instagram / TikTok


Problem
GenZ lifestyle gamers are hesitant to invest in gaming PCs when gaming consoles have built a cultural reputation that is built on hype, excitement and exclusivity - giving them an edge over PCs.

Goal
Let’s showcase the multitude of possibilities that gaming on an OMEN brings to GenZ lifestyle gamers life this holiday season.

Insight
Generate consideration, taking the game with you anywhere (portability) and do it all, anywhere (versatility).


Solution
Gaming, the endless gift. You don’t need to be a gamer to appreciate what an OMEN can offer. The main video tells a simple story: the problem (wanting to play Fortnite and take your gaming setup anywhere) and the solution (game anywhere, express yourself fully wherever you are). OMEN 16 is the focus, showing influencers using the PC to be creative and how gaming improves their lives anytime, anywhere.We used popular and established gaming influencers to drive even more excitement and give legitimacy to the videos and the messaging.

Influencer: Dagwummy
Gaming Content Creator
Followers: 1.1K

Influencer: The LlamaSir
Gaming Content Creator
Followers: 2.52K

Directors cut

 
 
 

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Insights & Learnings

 

Relevance in formats · Excellent engagement performance · High performance on platforms

 
 
 
 

Results

It managed to have relevance for the Z target with interests beyond gaming, managing to generate brand value, besides not going unnoticed in the holiday season. It was also a key campaign for brand building.