OMEN by HP Holiday Campaign US
HP wants to launch a product campaign during the holiday season that drives sales of OMEN products at Best Buy in United States.
Film Director: HEINZ KOBERNIK
Platforms: Youtube / Instagram / TikTok
Problem
GenZ lifestyle gamers are hesitant to invest in gaming PCs when gaming consoles have built a cultural reputation that is built on hype, excitement and exclusivity - giving them an edge over PCs.
Goal
Let’s showcase the multitude of possibilities that gaming on an OMEN brings to GenZ lifestyle gamers life this holiday season.
Insight
Generate consideration, taking the game with you anywhere (portability) and do it all, anywhere (versatility).
Solution
Gaming, the limitless gift. You don’t have to just be a gamer to see the limitless value an OMEN can bring to your life. The hero video is the connective tissue to the entire campaign. It’s a simple visual story that sets up the problem (I want to play Fortnite and have my gaming rig on-the-go) and offers a solution (I can now go anywhere, game anywhere, and express my whole self no matter where I am) OMEN 16 is the star of the video. Through a sequence of situations, we’ll see a cast of influencers using the PC as an outlet for their creativity and show how gaming as a whole enriches their lives, anytime and anywhere.
We used popular and established gaming influencers to drive even more excitement and give legitimacy to the videos and the messaging.
Influencer: Dagwummy
Gaming Content Creator
Followers: 1.1K
Influencer: The LlamaSir
Gaming Content Creator
Followers: 2.52K
Directors cut
Hero 1
Hero 1 Alt
Hero 2
Insights & Learnings
Relevance in formats · Excellent engagement performance · High performance on platforms
Results
It managed to have relevance for the Z target with interests beyond gaming, managing to generate brand value, besides not going unnoticed in the holiday season. It was also a key campaign for brand building.