Pedigree 10 years challenge
A social media content about 10th anniversary of Pedigree Adoption House which response trending real time “10 years Challenge”. We celebrate this challenge with the first dog adopted, because 10 years is all a dog life.
Platform: Facebook
Problem
Pedigree's adoption center celebrates its 10th anniversary and aims to gain organic relevance on social media.
Goal
Create content that resonates with the ongoing trends and conversations on social media.
Insight
There is a creative opportunity in joining real-time trends to generate recognition and conversation.
Solution
Create content that taps into the current trend of the "10 years challenge," connecting it with a celebratory message for Pedigree's adoption center.
RESULTS
By appealing to emotions, we created content that garnered a high number of views and shares, resonating positively with the anniversary commemoration. This organic content didn’t go unnoticed, shining a spotlight on this beautiful initiative for the benefit of the dogs.