Coca Cola Eyes Closed
Coca Cola has launched his new tagline which stand out intrinsics of the product. This is how “Taste the Feeling” was born, a new global campaign. This storyline born from the insight that when you are truly enjoying a pleasant moment you automatically close your eyes, just like when you drink a coke. It was a won global pitch where involved some of the best creative agencies like Sra. Rushmore, McCann Madrid and Santo. Eyes Closed was launched in almost 100 countries and was part of the follow up of the campaign “Taste The Feeling.” An effort was made to addapt and share multiple versions to ensure relevance in regions like Africa, Asia, and Middle-east countries.
Productions Company: Agosto
