Aeroméxico “Motores”
Social Campaign of Teleton & Aeromexico. A campaign for TV, press and social media networks.
Productions company: Landia
Platforms: TV / FB / YT / PR / OOH
Problem
Generating awareness and support from people towards a social cause is becoming increasingly challenging.
Goal
Create awareness of Teletón's actions through the Aeroméxico brand as a sponsor.
Insight
The drive to help Teletón's children is as powerful as an Aeroméxico plane's engine.
Solution
Extend the message through content that links Teletón's actions with the magnificent airplanes of the brand, connecting with the audience in an emotional way.
RESULTS
Through this emotional campaign, we achieved a positive response from people, enabling Teletón to reach its donation goal and support children.