Aeroméxico “Mitos”
Principal campaign of Aeromexico Airlines. The main idea “Mitos” break social statements about countries and cultural perception. In this storyline show a negative title about places or people, but instead the film shows the opposite that demystifies a bad reputation.
Productions Company: Primo
Photography: Alex Escamilla
Platforms: TV / FB / YT / OOH
Goal
To increase interest in traveling with Aeroméxico among a wider audience.
Insight
A veces tenemos ideas sesgadas acerca de lugares y eso genera que perdamos la oportunidad de conocer algo que nos va a gustar.
Problem
There is misinformation about the destinations offered by the brand for travel.
Solution
A campaign that created an impact through messages mentioning myths or beliefs about a place and later showing the reality, proving it to be different.
RESULTS
A campaign that integrated various media channels such as OOH, TV, and social media, creating a significant impact nationwide. Many people inquired about the destinations and shared their misconceptions about some places, applauding the captivating message that resonated with the audience.