Aeroméxico “Volamos con todo”
Official Sponsorship campaign of Aeromexico & Delta Airlines to the World Cup in Russia 2018.
The storyline is about how people sometimes just put their foot with the purpose to others fall. But if we put it to help someone to stop the elevators door, or put hands to help someone to close luggage carrier, to put elbow to warn someone to pay attention, also to put the throat to support our country in a soccer match. This is the difference to do better things and “fly with everything” (#VolamosConTodo) to win world cup. Social media content was created around #VolamosConTodo with the official players of the mexican team.
Productions Company: Primo
Platforms: TV / FB / TW / YT / OOH
Problem
Sustaining people's excitement for the World Cup becomes increasingly challenging when the national team rarely reaches the quarterfinals.
Goal
Convey a message that evokes excitement for watching the World Cup and supporting the Mexican national team.
Insight
Just as we sometimes trip ourselves up to sabotage others, we can turn things around and use our feet, hands, and head to help one another.
Solution
A campaign that highlights how we can transform what divides us into something that gives us strength and unity to support each other as a country.
In addition to the content hero, GIF memes featuring the Mexican national team football players were created, which went viral on social media.
RESULTS
Through all the media channels where the campaign was scheduled, a significant awareness was generated regarding Aeroméxico as a sponsor. Additionally, the campaign sparked a positive conversation due to the message of unity it conveyed.