OMEN Unboxing Bundle Holiday Campaign US
HP wants to launch a product campaign during the holiday season that drives sales of OMEN products at Best Buy in United States. These contents were generated as part of the Holiday Campaign to generate hard sell.
Film Director: HEINZ KOBERNIK
Platforms: Youtube / Instagram / TikTok
Problem
GenZ lifestyle gamers are hesitant to invest in gaming PCs when gaming consoles have built a cultural reputation that is built on hype, excitement and exclusivity - giving them an edge over PCs.
Goal
Let’s showcase the multitude of possibilities that gaming on an OMEN brings to GenZ lifestyle gamers life this holiday season.
Insight
Generate consideration, taking the game with you anywhere (portability) and do it all, anywhere (versatility).
Solution
Content pieces were generated with the campaign's influencers to convey the two messages promoting the bundle and savings.
We used popular and established gaming influencers to drive even more excitement and give legitimacy to the videos and the messaging.
Influencer: Dagwummy
Gaming Content Creator
Followers: 1.1K
Influencer: The LlamaSir
Gaming Content Creator
Followers: 2.52K
Unboxing TheLlamaSir
Unboxing Dagwummy
An authentic graphic line was integrated into promotional banners that echoed the campaign in different digital, static, and animated formats.
Insights & Learnings
Relevance in formats · Excellent engagement performance · High performance on platforms
As part of the brand tone, a dynamic and fun gamer look & feel was generated, taking reality and twisting it, bending it, and making it exciting.
Results
It managed to have relevance for the Z target with interests beyond gaming, managing to generate brand value, besides not going unnoticed in the holiday season. It was also a key campaign for brand building.