Coca Cola - The counter of peace
Shortlist Ojo de Iberoamerica awards 2015
There are a lot of minutes during soccer games that passing with violence. Many people who are fans, lose their temper and create chaos. That's why the counter of peace will add non-violent minutes, inviting fans to upload fair play moments while watching the soccer game. The counter will live in stadiums, streets, billboards, restaurants, and subway lines where fans are present. The end result will be that by accumulating a good moments of non-violence inside and outside the stadium, Coca Cola will support the creation of a new field for fans and tickets to future matches.
