Nestlé UXNS & Kimberly Clark
A project that was part of the Nestle UXNS campaign. The principal purpose was create healthy habits in children. Development of Illustration and art of Monstruos Devoragrasa.
Awards: Silver. Effie Awards Innovación en medios / Empresas, Marcas, Instituciones o Fundaciones de la iniciativa privada
Productions Company: Studio Aureo
Platforms: YT / TV / POS / FB
Problem
Today's children and parents are not adopting healthy eating habits.
Goal
Achieving to capture the attention of both children and parents to engage them in the UXNS initiative.
Insight
Most children are drawn to animated content featuring characters that tell them a story.
Solution
Through animated characters, we conveyed a message inviting people to remove fat from their food in an action-packed content, integrating this story into the product's packaging.
RESULTS
The Greed-Eaters monsters were very well-received by the audience, sparking a positive conversation on social media due to the effort in promoting healthy eating habits. This campaign serves as an extension of Nestlé's campaign in Paris and other regions.